威廉J. O'Neil Program in Business 新闻
SMU 新闻 alumnae Kian Hervey (‘14), founder of Forty Magazine, 娜塔莉·沃尔夫(Natalie Wolfe, 2012年), 的创始人之一 StudioHop, discuss their entrepreneurial journeys with undergraduate students in JOUR 3355, Prof. 杰克Batsell Media Entrepreneurship class. 学生怀孕, develop and pitch an entrepreneurial project during the class, which counts toward fulfilling course requirements for the 奥尼尔 Program in Business 新闻.
As global markets and fast-paced technological change transform the American economic and media landscapes, mastery of business news and familiarity with 创业 have emerged as marketable skills across multiple professional fields. The 奥尼尔 Program equips aspiring journalists and media professionals with the knowledge to understand complex business and economic issues, the journalistic skills to make those topics understandable and accessible to multiplatform audiences, and the entrepreneurial spirit to take charge of their own careers. And because financial literacy is critical to many professions, the tools and techniques developed in this program also will prepare students for more sophisticated and insightful coverage of subjects ranging from politics to technology to entertainment to the environment to the fashion industry. Students will put into practice what they’re learning about business, 金融市场, 创业, and economics in advanced journalism classes, through coverage of North Texas companies and the regional economy, and in the development of their own ideas.
Students enrolled in the program are eligible for generous SMU scholarships courtesy of the late 威廉J. 奥尼尔 and the publication he founded, Investor’s Business Daily. 校友 of the 奥尼尔 program have landed jobs at media organizations ranging from Bloomberg 新闻 to Investor’s Business Daily to the Fort Worth Star-Telegram to Harper’s Bazaar, as well as at financial and economic institutions including Goldman Sachs, JPMorgan Chase and the Federal Reserve Bank of Dallas.
This innovative interdisciplinary program includes courses in both the Cox School of Business and the economics department. In addition to the 37 credit hours required for the major 在新闻 and/or Fashion Media, students wishing to concentrate in business and finance journalism must complete either:
- 第二个 商科专业;
- 在18小时 traditional Cox minor in 工商管理; or
- 在18小时 辅修商科 offered for non-Cox undergraduates, plus ECON 1311 and 1312.
Within the JOUR curriculum, 奥尼尔 students must complete:
- JOUR 4306: Business and 新闻, and
- A second business-related JOUR elective, such as JOUR 3355: Media Entrepreneurship; JOUR 4307: Business 新闻 Seminar; or another course approved by the 奥尼尔 Chair.
Admission to the program is subject to the approval of the 奥尼尔 Chair, 杰克Batsell. For more details, contact Prof. Batsell在 jbatsell@djcjmac.com.
奥尼尔 Program Graduates
- 露丝·安妮·爱默生, B.A. 经济学学士.A. 在新闻 (May 2023)
- 米凯拉McTee, B.A. 在时尚媒体，B.A. 新闻学学士.B.A. in Marketing (May 2023)
- 阿玛尼Messner, B.B.A. 市场学，B.A. 时尚媒体 (May 2023)
- 麦肯齐米兰达, B.B.A. 市场学，B.A. 时尚媒体 (May 2023)
- 艾米丽·洛克, B.B.A. 在金融，B.A. 时尚媒体 (May 2023
- Myriam迪亚兹, B.B.A. 在金融，B.A. 时尚媒体, and B.A. 在新闻 (May 2022)
- Pooja克利须那神, B.B.A. 会计学学士B.A. 在新闻 (May 2022)
- 梅雷迪斯•劳埃德, B.B.A. 市场学，B.A. 在新闻 (May 2022)
- 珍妮鲁道夫, B.A. 新闻学学士.B.A. 市场营销(2022年5月)
- 凯瑟琳·查韦斯, B.B.A. 选B.A. 时尚媒体, and B.A. in 广告, with minor 在新闻 (May 2021)
- 乔凡娜Hnath, B.A. 新闻学学士.A. 时尚媒体, and B.B.A. in Marketing (May 2021)
- Alexa Vickaryous, B.A. 新闻学学士和新闻学学士.B.A. in Finance, with minor in 历史 (May 2021)
- 玛赛拉Zanini, B.B.A. 市场学和B.A. 时尚媒体, with minor in French (May 2021)
- 可能Bolte拍摄, B.A. 在新闻, with minors in Business and Corporate Communication and Public Affairs (August 2020)
- 乌玛Assomull, B.B.A. 市场学和B.A. 时尚媒体, with minors 在新闻 and 广告 (May 2020)
奥尼尔系列讲座
威廉J. 奥尼尔系列讲座 in Business 新闻 brings outstanding business journalism professionals to the SMU campus each spring. Past speakers have included Emily Ramshaw and Amanda Zamora of The 19th, Diana B. Henriques of The New York Times, Kevin Delaney of Quartz, and Matthew Winkler of Bloomberg 新闻. The 2023 奥尼尔 Lecture featured nationally syndicated personal finance columnist Michelle Singletary of The Washington Post. Recordings of recent lectures can be viewed below.